ABOUT US

THE HISTORY OF WAKE UP SONOMA

Wake UP Sonoma is a 501c3 grassroots advocacy organization working in the Sonoma Valley of Northern California. Wake UP originally formed as a corporate watchdog group to battle and expose a conglomerate of right-wing investors who were buying up hundreds of properties and businesses in the small town of Sonoma. These investors publicly stated their Christian nationalist and homophobic views, and research uncovered their close ties with organizations such as the Council for National Policy and Capital Resource Institiute. Spurred on by this brush with extremist organizations intention towards possible culture shift of Sonoma, thus activating the LGBTQIA+ and Ally community to push back against the potential loss of our economic autonomy, our homes, our way of life, and the diverse, inclusive, welcoming culture we love due to the arrival of this new large financial influence. Fueled by public concern, small donations, and volunteer labor, we mobilized community members and local businesses, published research, and held sold-out events to support the organization. 

Since the implosion of the LeFever- Mattson conglomerate into bankruptcy court and lawsuits in Februray 2023 ultimately resulting in FBI intervention and arrest of Ken Mattson, Wake UP Sonoma has successfully pivoted to become a social justice non-profit organizer, educator, and activator in our rural agricultural community about the current administration’s dismantling of civil rights and due process protections and its attack on social safety nets.  Although the federal indictments identifies a ponzi scheme and 9 criminal counts which have been filed in federal court, we remain vigilant with the following objectives.  1. Continue to follow bankruptcy proceedings, and real estate impact  and report out to the community on progress.  2. Push for the state to file charges mirroring the federal charges, and to add the charge of elder financial abuse.  3. Push for charges to be considered against Tim LeFever and Stacy Mattson who we feel were complicit in this alleged Ponzi Scheme. 

WHAT WE DO

We Educate. Advocate. Activate. - by informing and educating our community about local and national issues, and encouraging action on those issues that affect our community and threaten our democracy.

WE FOCUS ON

MEET TEAM WAKE UP SONOMA

  • Lisa Storment

    Lisa Storment

    President

  • Josette Brose-Eichar

    Josette Brose-Eichar

    VP, Secretary

  • David Eichar

    David Eichar

    Treasurer

  • Martín Gobbée

    Martín Gobbée

    Board Member

  • Gary Saperstein

    Gary Saperstein

    Board Member

  • John Staley

    John Staley

    Social Media Management

  • Jocelyn Simone Rhude

    Jocelyn Simone Rhude

    Web & Marketing

  • Advisory Council

    Jeff Dryer

    Marsha Copeland

    Melinda Kelley

    Kathleen Thompson Hill

    Michael Browning

    Daniel Sonnenfeld

    Brad Kirschman

PAST PRESS

ABC 7 NEWS

“Sonoma Development Agreement Terminated.”

“LeFever Mattson collapse continues to have ripple effects in Sonoma Valley and across wide network of investors”

Sonoma Index-Tribune - December 27, 2024

“New details in fraud case: Mattson sold real estate at inflated prices”

Sonoma Index-Tribune - August 22, 2024

“Under the Sun: Veronica Napoles, accidental activist”

Sonoma Valley Sun - February 16, 2023

“Sonoma Cheese Factory gathering draws protesters”

Sonoma Index Tribune- January 31, 2024

“How a miracle-obsessed megachurch conquered a California city”

SF Gate - June 28, 2023

“LeFever Mattson leaving a trail of lawsuits, broken promises amid sweeping Sonoma real estate buys”

Press Democrat/Sonoma Index Tribune - March 23, 2023

The Sonoma Index-Tribune

“‘The power of love’: Hundreds rally, march in People’s March in Sonoma”

“LeFever Mattson and dozens of associated corporations declare bankruptcy”

Santa Rosa Press Democrat - September 14, 2024

“Federal grand jury now investigating LeFever Mattson”

Sonoma Index-Tribune - January 10, 2025

“FBI seeks input from LeFever Mattson investors as company tries to sell 32 Sonoma properties”

Sonoma Index-Tribune - February 14, 2024

“Book bans and boycotts”

Sonoma Valley Sun - June 1, 2023